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Design A to Z – Logo

We’ve all heard of logos, branding and visual identity but what is the difference between the three?

Logo
A logo is a symbol or graphic mark used to identify your business or organisation.

A logo can be

1. A wordmark or lettermark – the name or initials of your company e.g. Coca-Cola or CNN
2. An symbol or icon e.g. Apple or Nike
3. A combination of a symbol with text e.g Puma or Carlsberg

It is not essential that a logo represent the product or service of its company, but it must be memorable and easy to recognise and describe.

It is also important that logos are scalable (so that they are still recognisable at small sizes) and work in black and white (so that they can be used in situations where colour printing is not available.)

Visual Identity
Your visual identity is the visual representation of your company.

Your logo works with your corporate colours, typefaces, signage, stationery, brochures, and website etc to create your visual identity.

To create a strong visual identity it is important that each of these aspects are consistent – for example if you have corporate colours they should be used throughout your visual identity, in your signage, your website, your stationery and any other printed materials you produce.

Branding
The broadest area is branding. Your brand is your company’s personality, your values and aims. A brand is more than visuals, it is everything that a company or organisation owns, does and produces. Branding can encompass everything from customer service to events, copywriting, products and posters.

Need help with your brand, visual identity or logo? Contact us today! We’d love to help.

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