One of the reasons we called our company curious is because we think that getting to know our clients and understanding their design needs is one of the most important factors in producing good design. Because of this, the very first thing we do in any design project, before research, sketching or even quoting, is to ask questions.

Some people like to sit down and go through these questions in person, others prefer a chat over the phone, while others want a questionnaire which they can read through and email back. Regardless of the format, our questions usually fall into three broad categories -

Background Information
Style and Tone
Technical & Practical Requirements

Background Information
These questions help us to get to know you, your services/products and your industry. E.g. we will ask for links to competitors websites and for an overview of your company’s history, products and services.

Style and Tone
These questions help us to establish the style of design that you are looking for. We ask for links or examples of designs you like and (just as importantly!) dislike, as well as any company branding and logos.

Technical & Practical Requirements
This section covers the knitty gritty details of the project. For print design we ask for sizes, the number of pages and quantities required. For websites, questions include the number and names of pages, and information on any special requirements such as galleries, forms, event feeds, blogs, classified sections, social media integration etc.

Got some questions of your own? Get in touch, we’d love to help!